Get in contact

Picture of Per Högberg

Founder & Senior Partner

Per Högberg

+46 73 394 84 10


Picture of Göran Skugge

Senior Partner

Göran Skugge

+46 70 280 84 77


Picture of Pär Hagerström


Pär Hagerström

+46 70 334 84 44


Picture of Gunnar Ahlström

Associate Partner

Gunnar Ahlström

+46 70 662 15 85


Jessica and Rebecca from Linköping University are writing their master thesis at PriceGain

13 Feb 2019

Why did you want to write your master thesis at PriceGain? The first time we heard of PriceGain was when...

Pricing for Profit Summit 2019

12 Feb 2019

What is the difference between dynamic and personalized pricing? How can you use social media to increase...

PriceGain supports Naturskyddsföreningen

4 Dec 2018

It’s beginning to look a lot like Christmas! PriceGain is sending a Christmas gift for a subject...

A sunny conference in Marrakech

14 Nov 2018

This happy group just returned from a couple of sunny days in Marrakech. The conference was full of...

Welcome to PriceGain’s new website!

17 Oct 2018

Today, PriceGain can proudly present a brand new website, and wish you a heartfelt welcome. You can now...

How to price water

15 Oct 2018

Is water always a commodity? Water is one of the most essential and important elements on earth but have...

Breakfast seminar about Pricing for Profit Program

20 Sep 2018

With the purpose of inspiring others to get more engaged and focused on pricing, PriceGain arranges...

Make more money by letting customers decide the price

7 Sep 2018

When a company has to determine the price of a new product or service, it has two choices. Either it can...

Any company can improve profitability with smarter pricing

20 Aug 2018

Time-worn pricing methods and market practices, plus an all too often uncalled-for fear of losing...

Why is Business Modelling necessary? Isn’t Conjoint Analysis enough?

4 May 2018

Conjoint analysis is probably the most successful marketing research tool used for measuring customer...

Cost-plus discourages change and ignores customer value

17 Mar 2018

You learnt it at school. As did your parents and your grandparents. The cost-plus pricing method. Even...

You keep tweaking prices but profits don’t budge

10 Jan 2018

Maybe you’re already doing all of this – analysing price-elasticity and customer value, continually...