Pricing Due Diligence

What is the financial potential of developing a company’s pricing? Is the pricing better, worse, or at par with competitors’? Would you acquire a company unless you had answers to these questions?

With PriceGain’s Pricing Due Diligence, you can determine a company’s profit potential by identifying the disparity between its current pricing and its potential optimal pricing.

By utilizing PriceGain’s PDD, Private Equity firms identify additional potential when acquiring companies or avoid investments where the potential is limited.

A PDD can also be applied on your own holdings when you want to understand if a pricing project should be prioritized above other business development efforts.


PriceGain’s Pricing Due Diligence includes mapping out a company’s pricing performance as well as internal and external opportunities and limitations in the following areas:

  • Pricing Strategy
    • Pricing Method
    • Offer and Value Proposition
    • Pricing Model
    • Pricing Processes
    • Pricing Organization
    • Pricing Follow-up
  • Enablers
    • IT/Decision support
    • Organizational Maturity
    • Business plan for pricing
    • Industry maturity
    • Customers