Channel pricing is an essential part of a company’s pricing strategy, as it involves setting prices for products and services across various distribution channels. These channels may be direct or indirect, and a company can utilize one or more intermediaries to sell its products and services.
Channel pricing will improve your profitability, increase your sales and strengthen both your brand and your relationships with customers and channel partners.
At PriceGain, we provide comprehensive channel pricing solutions that encompass the entire value chain, from the manufacturer to the end customer. An incentive-based pricing model allows you to increase profitability while ensuring that all parties benefit. We design a pricing strategy that considers the interplay between different sales channels to mitigate potential channel conflicts and ensure the overall success of the business.
Channel Partnerships
PriceGain helps you create an incentive-based pricing model which effectively optimizes profitability for all parties involved in the value chain. Unlike traditional pricing models that primarily rely on flat discounts, our model focus on contribution and performance.
We will design your channel pricing to enhance your profitability, boost your sales, and improve your channel partner relations.
Multi-channel pricing for direct sales
A crucial aspect of channel pricing is determining how to set prices in various channels, such as e-commerce prices, relative to traditional sales channel prices. PriceGain can help you develop a pricing strategy that considers various sales channels, ensuring that the end-customer price in every sales channel accurately captures the value it provides.
Typically, a Channel Pricing project generates profitability improvements of at least 5% and sometimes much more, in addition to strengthening your brand.