Webinar November 10 – Unfair Trading Practices: What does this mean for food trade?

  • 28 Oct 2021

28 Oct 2021

A Conversation about UTP (Unfair Trading Practices): How will the new legislation affect your business?

On November 1, 2021, the UTP-legislation will be in full effect in Sweden. This means that certain unfair trading practices in the agricultural industry will be banned. As a result, there may be several questions and considerations about its implementation. What does this new law mean for your business and how will it affect the food landscape and the trading environment? What opportunities does this change bring? How can suppliers within the food trade further develop their pricing and thereby improve their business results?

Pricing is generally a difficult task, but pricing products in food trade is an even bigger challenge. Because this industry combines a large number of suppliers with very few sales channels, it has become one of the most difficult to master. Fortunately, the UTP legislation can bring new business opportunities for food suppliers. So how can you further develop your pricing strategy to gain from these market changes?

During this webinar, we will be discussing this new legislation and its impact on food trade and the agricultural environment overall. We will also provide a legal perspective from Mårten Nicolin, Specialist Council at Mannheimer Swartling, who will explain what the UTP-legislation entails. During our panel discussion we will be joined by Rasmus Bäckström, Head of Exports at Livsmedelsföretagen (the Swedish food association), who will answer questions and give his perspective. Per Högberg, Founder and Senior Partner at PriceGain will discuss the opportunities this change can bring to your business and how pricing can be a tool to ensure profitability despite the new trade restrictions. Oskar Tidhult, Manager at PriceGain, will be the moderator for this webinar.

If you would like to know more about this new law and how your business can utilize pricing to ensure profitability and growth during this transition, then this webinar is for you!

This webinar will be held in Swedish.

When: Wednesday, November 10, 08:00-09:00.
Where: Online. We will send you the broadcast link a few days prior
CostFree of charge

For more information, contact: