Episode 4: How price tags affect our buying decisions
In this episode of The Pricing Podcast we look at behavioral pricing and how price tags affect our buying decisions. Göran Skugge, Senior Partner at PriceGain and Matilda Hölcke, Director and Head of Marketing at PriceGain discuss what prices we find attractive as consumers and how companies can use psychology when developing their pricing.
On the go? Listen on your phone instead. Download the app Podbean and follow the link: https://PriceGain.podbean.com/e/prisets-paverkan-pa-vara-hjarnor/. The audio version is only available in Swedish.