Episode 5: How you should price your products in a campaign
In this episode of The Pricing Podcast we look at campaigns and how you should think when pricing different products in your assortment. Göran Skugge, Senior Partner at PriceGain and Matilda Hölcke, Director and Head of Marketing at PriceGain discuss consumer behavior and how discounts and bonuses affect buying decisions.
On the go? Listen on your phone instead. Download the app Podbean and follow the link: https://PriceGain.podbean.com/e/kampanjprissattning-sa-satter-du-dina-priser/. The audio version is only available in Swedish.