Offering PaaS (Product as a Service) and SaaS (Software as a Service) solutions is becoming increasingly popular. Adapting to the digitalization and shifting to subscription-based offerings for your products and services could mean significant profit improvements for your business. Adopting a subscription based approach may allow your business to secure a more stable income, generate increased customer loyalty, introduce opportunities for up-selling and build a stronger relationship with your customer.
But how do you ensure that your subscription model grows your business, increases profits, delivers stable revenues, and improves customer loyalty? How do you attract new customers and convert existing customers in a way that is profitable and sustainable in the long run? How do you package and price your offerings in the most profitable way while capturing the market share you want?