In the industrial goods sector, we often see that the product prices are rarely updated, quotation and pricing tools are often missing, and there is inadequate follow-up on pricing. These are all important aspects for the development of a successful pricing strategy. Furthermore, we often find many companies include added value in their product prices, which can result in revenue leakages. So, how can you improve business results by implementing a developed pricing strategy? And how can you ensure you get paid for added value?