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Offering and value proposition, how to have an outside-in approach.
When designing an offering, it is very important to understand the customers’ varying needs and preferences. Despite this, many companies tend to rely too much on internal perceptions rather than asking customers what they want. The offer is often presented as all-inclusive based on internal truths resulting in the customers starting to negotiate the price with a loss of margin.
We can help you shape a competitive value proposition where the price is clearly linked to the perceived customer value.
If companies use an outside-in approach, analyzing the customers’ varying needs and preferences, it is possible to increase customer satisfaction and profitability. With PriceGain’s proven market research methodologies we can structure, package, and bundle your offering based on quantified results on how customers view your value proposition.