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Customer Offering and Value Proposition

Do you include a lot of added value in the price of your product but experience difficulties addressing the increasing competition and price pressure in the market?

We can help you shape a competitive value proposition where the price is clearly linked to the perceived customer value.

It is common to include added values in the price to win the deal and/or satisfy the customer. However, as a result, the offer is often unstructured, making it difficult to sell. Unfortunately, this creates a situation where the perceived value by the customer is not aligned with their own values. Consequently, customers may turn to other providers with a clearer value proposition. And for the customers that stay, there is a risk that your company loses both profitability and sales when the offer is not designed from the outside in.

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Ideally, the value should be directly linked to the price. Based on this, we set a pricing model that ensures growth and profitability. We identify what creates value to your customers by established methods. And by analyzing the results, we can help you shape a value proposition that is based on customer value – a competitive and outside-in built offering that is based on your customers’ preferences, needs, and willingness to pay. In addition to this, we help you create the conditions for additional sales and long-term growth and profitability.