Get in contact

Picture of Per Högberg

Founder & Senior Partner

Per Högberg

+46 73 394 84 10


Picture of Göran Skugge

Senior Partner

Göran Skugge

+46 70 280 84 77


Picture of Pär Hagerström


Pär Hagerström

+46 70 334 84 44


Picture of Gunnar Ahlström

Associate Partner

Gunnar Ahlström

+46 70 662 15 85


Interview with Erik Broddesson from Kjell & Company

22 Sep 2020

How do you transform your pricing from static catalogue pricing to dynamic online pricing? Kjell &...

Are your services being given away without further consideration?

21 Aug 2020

Across various industries, many companies are “leaking” revenue, often for reasons that are in plain...

Interview with Fredrik Wickström from Bonava Sverige

13 Aug 2020

The results of conducting pricing projects? The projects increased confidence surrounding pricing...

Interview with CEO of KS-Projekt and Norcospectra

13 Aug 2020

The results of conducting a pricing initiative? For KS-Projekt, EBITDA increased 1.5-2 p.p. within six...

How to price water

15 Oct 2018

Is water always a commodity? Water is one of the most essential and important elements on earth but have...

Make more money by letting customers decide the price

7 Sep 2018

When a company has to determine the price of a new product or service, it has two choices. Either it can...

Any company can improve profitability with smarter pricing

20 Aug 2018

Time-worn pricing methods and market practices, plus an all too often uncalled-for fear of losing...

Why is Business Modelling necessary? Isn’t Conjoint Analysis enough?

4 May 2018

Conjoint analysis is probably the most successful marketing research tool used for measuring customer...

Cost-plus discourages change and ignores customer value

17 Mar 2018

You learnt it at school. As did your parents and your grandparents. The cost-plus pricing method. Even...

You keep tweaking prices but profits don’t budge

10 Jan 2018

Maybe you’re already doing all of this – analysing price-elasticity and customer value, continually...