Get in contact

Picture of Per Högberg

Founder & Senior Partner

Per Högberg

+46 73 394 84 10


Picture of Göran Skugge

Senior Partner

Göran Skugge

+46 70 280 84 77


Picture of Pär Hagerström


Pär Hagerström

+46 70 334 84 44


Picture of Gunnar Ahlström

Associate Partner

Gunnar Ahlström

+46 70 662 15 85


How to price water

15 Oct 2018

Is water always a commodity? Water is one of the most essential and important elements on earth but have...

Make more money by letting customers decide the price

7 Sep 2018

When a company has to determine the price of a new product or service, it has two choices. Either it can...

Any company can improve profitability with smarter pricing

20 Aug 2018

Time-worn pricing methods and market practices, plus an all too often uncalled-for fear of losing...

Why is Business Modelling necessary? Isn’t Conjoint Analysis enough?

4 May 2018

Conjoint analysis is probably the most successful marketing research tool used for measuring customer...

Cost-plus discourages change and ignores customer value

17 Mar 2018

You learnt it at school. As did your parents and your grandparents. The cost-plus pricing method. Even...

You keep tweaking prices but profits don’t budge

10 Jan 2018

Maybe you’re already doing all of this – analysing price-elasticity and customer value, continually...