Pricing strategy

“Simply, pricing is the most important tool that senior executives have to improve the company’s profitability. It is critical that everyone involved in pricing and sales understands and supports the company´s pricing strategy.”

This is when PriceGain gets involved. We help companies develop and implement a successful pricing strategy that will realize business objectives such as profitability, market share, and revenue.

Many of our clients have a pricing strategy that has evolved over time, lacking consistency and a clear purpose. Such “evolved” pricing strategies are often undocumented, unrelated and unresponsive to the firm’s current overall business objectives.


During assessment interviews, it is quite common for us to hear that a process is in place because “that’s the way we’ve always done it”, rather than the process being based on sound principles tied to the customers’ current needs and preferences as well as today’s market conditions.