Founders and Partners


Per Högberg, Founder & Partner

“Creating effective pricing strategies can make all of the difference for a company. We help our clients succeed with their pricing — thereby increasing profits and market share.”

Per’s area of expertise is in conceptualizing creative approaches to pricing strategies. He works with senior level managers at many of PriceGain’s major clients to develop new ways of implementing effective pricing strategies. Per primarily focuses on identifying measurable returns for changes in a company’s pricing.

Per is a frequent and appreciated speaker at management meetings, group events, private equity summits, universities, business schools and industry forums. Before starting PriceGain in 2003, Per worked for Nokia for three years and prior to that for Hewlett-Packard for ten years. Per has an extensive international experience and has worked out of Stockholm, Geneva, London, San Francisco and Helsinki. Per holds a Master of Science degree in Industrial Engineering and Management from the University of Linköping, Sweden. He completed his graduate thesis at Hewlett-Packard’s corporate headquarters in Palo Alto, California


Göran Skugge, Partner

“Unlocking the hidden profit potential for our clients is more important than ever. It’s what allows them to reinvest in their own companies so they remain competitive and succeed.” 

In more than 25 years as a pricing consultant, Göran has led pricing projects in a variety of industries including airline, media, passenger rail, manufacturing, and retail. His experience covers all aspects of pricing, from change management to implementing revenue management systems and designing innovative pricing strategies. Göran’s specialty is Price Optimization.

Before joining PriceGain, Göran worked as Director of Solutions at Talus Solutions in Mountain View, California and London, England. In this role, Göran’s responsibilities included implementation of Revenue Management Systems for several international airlines. After Talus Solutions, Göran served as Vice President at Veritec Solutions where he was responsible for European projects. His customer focus and strong commitment ensured significant profit improvements for the European clients.

Göran attained a Master of Science degree in Electrical Engineering from the Royal Institute of Technology in Stockholm, Sweden. He then attended Stanford University for a second Master of Science, this time in Engineering Economic Systems. His Ph.D. in Electrical Engineering is also from Stockholm’s Royal Institute of Technology.

Picture of Per Högberg

Founder & Partner

Per Högberg

+46 73 394 84 10


Picture of Göran Skugge


Göran Skugge

+46 70 280 84 77


Picture of Pär Hagerström


Pär Hagerström

+46 70 334 84 44