Get in contact

Picture of Per Högberg

Founder & Senior Partner

Per Högberg

+46 73 394 84 10


Picture of Göran Skugge

Senior Partner

Göran Skugge

+46 70 280 84 77


Picture of Pär Hagerström


Pär Hagerström

+46 70 334 84 44


Picture of Jenny Leonardson

Director & Head of Consulting

Jenny Leonardson

+46 72 853 72 19


Picture of Matilda Hölcke

Director, Head of Marketing & IT

Matilda Hölcke

+46 70 893 33 99



Pricing strategy

“Simply, pricing is the most important tool that senior executives have to improve the company’s profitability. It is critical that everyone involved in pricing and sales understands and supports the company´s pricing strategy.”

This is when PriceGain get involved. We help companies develop and implement a successful pricing strategy that will actualize business objectives such as profitability, market share, and revenue.

Many of our clients have a pricing strategy that has evolved over time, lacking consistency and a clear purpose. Such “evolved” pricing strategies are often undocumented, unrelated and unresponsive to the firm’s current overall business objectives.

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During assessment interviews, it is quite common for us to hear that a process is in place because “that’s the way we’ve always done it”, rather than the process being based on sound principles tied to the customers’ current needs and preferences as well as today’s market conditions.