Pricing for Profit Summit 2020

Venue: Kammarsalen, Berns, Berzelii Park, Stockholm
Date: Tuesday, February 4th 2020

12.15 – 13.00  Registration and light lunch.
13.00 – 17.00  Introduction, keynote speakers and other sessions.
17.00 – 18.00  Post-conference networking with drinks and hors d´oeuvres.

Price: SEK 3 900 excl. VAT

Please register to make sure you do not miss out on this opportunity
You will be directed to Guestlogic’s event page (domain

The Nordic region’s top pricing event, Pricing for Profit Summit 2020, will be held on Tuesday, February 4th, 2020. The theme of this year’s half-day conference is Megatrends – What is the future of pricing? It will provide you with unique insights into the latest developments in innovative strategic pricing, subsequently revealing the secrets and methods behind the most successful pricing business cases.

We are proud to welcome our speakers:

Award-winning columnist, speaker and advisor

Head of Assortment development, Kjell & Company

Director of Sales, Marketing and Customer Service, Bonava

Director of Product Management and Pricing, SJ AB

CEO, Cibes Lift Group

Read more about our speakers:


Henrik Mitelman is an award-winning columnist in the Swedish business daily Dagens Industri, an advisor to a variety of companies and institutions, and a well-known speaker. During the autumn months he released a new book about success, focusing on global megatrends and how we can benefit from these trends. Before starting his own firm, Henrik was global head of the bank SEB’s top rated department of research. He stayed with SEB from year 2000 until 2011, and was frequently ranked as the no 1 analyst in Sweden. During his presentation, Henrik will guide us into the future based on the global Megatrends.


We are also proud to welcome executives, who will share their experiences of successfully using pricing as a tool for generating growth and boosting profits. They will further discuss how pricing has helped them tackle challenges sprung from the aforementioned Megatrends:


Mr. Erik Broddesson, Head of Assortment development at Kjell & Company, has a solid background within strategy and operations in the areas of purchasing, product management and sales tactics. He has worked for almost 15 years at Kjell & Co and been a part of their ongoing growth journey.

Erik will discuss the challenges and opportunities of pricing in a highly transparent and competitive marketplace. His presentation will cover both the strategic and operational aspects of pricing including organization, processes and how to combine competitiveness with profitability.


Mr. Fredrik Wickström, Director of Sales, Marketing and Customer Service of Bonava Sweden, has had several roles in retail and airport services before he joined the housing industry in 2014. Bonava is a spin-off from the construction company NCC and is now a leading housing developer in Northern Europe with a turnover of 14 BSEK, including 4 BSEK from the Swedish market.

Mr. Wickström’s talk will focus on the opportunities and challenges when pricing residential homes in a turbulent market situation and the importance of balancing revenue and sales efficiency. In addition, Mr. Wickström will address the general challenges of the current housing market and its effect on society’s need for additional housing.

Ms. Maria Hofberg, Director of Product Management and Pricing at SJ AB, is responsible for driving revenue generation and profitability improvement activities.  Ms. Hofberg’s presentation focuses on how SJ works with offerings and fares to ensure both short and long-term competitiveness and profitability given shifting customer preferences driven by, for example, environmental concerns. She will discuss how SJ balances customer satisfaction, customer perceived value for money and increased market share.


Mr. Per Lidström, CEO of Cibes Lift Group, had 17 years of business experience from various management positions within Sandvik before joining Cibes Lift group in 2019. Mr. Lidström will talk about the importance of pricing in an industry that provides customized solutions to specific customer needs. In his talk he will discuss revenue leakages, how to mitigate them and how to gain short-term profit improvements. He will also illustrate the importance of a pricing strategy that grants long-term sustainable growth and profits.




Megatrends – what is the future of pricing?

We are in the midst of several big movements: urbanization, sustainability, and fast growth in developing countries are just a few examples. How do you navigate through this new landscape? How do you turn today’s threats into tomorrow’s rewarding opportunities? And how can you transform your business so that it can fully exploit the enormous potential offered by the current Megatrends?

Pricing for Profit Summit is the Nordic region’s leading conference for executives who want to explore various innovative and modern pricing methods and tools, with proven results for profitability and revenue optimization. The Summit provides insights into the latest research developments and future business trends, best-in-class case studies, and the inspiration to unlock the profit potential in your business.

At the annual Pricing for Profit Summit, these questions will be discussed and inspire you to develop your own pricing, for future success!


We hope to see you on Tuesday, February 4th, 2020!

/The pricing experts team at PriceGain


For further contact

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