Get in contact

Picture of Per Högberg

Founder & Senior Partner

Per Högberg

+46 73 394 84 10


Picture of Göran Skugge

Senior Partner

Göran Skugge

+46 70 280 84 77


Picture of Pär Petersson


Pär Petersson

+46 70 334 84 44


Picture of Thomas Doyon

Associate Partner

Thomas Doyon

+46 73 3671938


Picture of Gunnar Ahlström

Associate Partner

Gunnar Ahlström

+46 70 662 15 85



Price optimization

You have probably tried to set prices according your best guess of what your customers are willing to pay. What if you could base your pricing decisions on reliable information of the customers true willingness to pay rather than relying on your estimates.

“PriceGain’s Price Optimization is a highly sophisticated approach that sets optimal prices using quantitative customer research, your costs, and competitor prices as the base for maximizing your business results.”

By using PriceGain’s Price Optimization, companies have realized millions in profit improvements, often on the order of 10 p.p. on net results.

We have optimized prices on Office supplies, Apartments, Clothing, Beverages, Media, Telecom, Membership fees, Online consumer services and much more. For many of our clients, the impact on net results have been beyond their expectation. Learn more from some of our customer cases.


If you have a large number of transactions you can benefit from PriceGain’s Price Optimization and get answers to questions such as:

  • How should we price our products or services for maximum profit?
  • What market share will we achieve at different price points?
  • How much profit do we need to give up in order to gain additional market share?
  • Should we introduce a new offering and at what price? Will it cannibalize on existing offerings?
  • What is the impact on our revenue and market share if our competitors change their prices?