Simply put, pricing is the most important tool that senior executives have for improving their company’s profitability. It is vital that everyone who’s involved in pricing and selling your products or services understands and supports the pricing strategy you have in place.
That’s where PriceGain comes in. We help companies develop clear pricing strategies that help them improve profitability, increase or defend market shares, and enhance revenues.
We’ve found that many of our clients have a pricing strategy that has evolved over time, but the strategy has not been clearly thought out. Such “evolved” pricing strategies are often undocumented, unrelated and unresponsive to the firms current overall business objectives.
It’s quite common for us to hear during our assessment interviews that a process is in place because “that’s the way we’ve always done it”, rather than being based on sound principles that are tied to today’s economic conditions.