Team & Competence

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PriceGain is the most experienced and capable pricing team in the industry. Our analysts have advanced degrees and our senior partners collectively bring over 60 years of pricing experience to our clients’ projects. We have the experience to back up any pricing strategy or price optimization project.

Our competence comprises the following areas:

  • Pricing strategy
  • Price Optimization
  • more…


Our team

Per Högberg, Founder & Senior Partner
Per Högberg, Founder & Senior PartnerCell: +46 733 94 84 10
Per’s area of expertise is in conceptualizing creative approaches to pricing strategies. He works with senior level managers at many of our large clients to develop new ways of implementing effective pricing models. Per primarily focuses on identifying measurable returns for changes in a company’s pricing model.
Anders Bley, Senior Partner
Anders Bley, Senior PartnerCell: +46 708 804 520
Anders is an active leader in the firm with extensive experience in managing teams, motivating client staff people and setting clear goals for pricing projects. He brings enormous creativity to pricing projects based on his wealth of international experience in developing of new pricing concepts.
Göran Skugge, Senior Partner
Göran Skugge, Senior PartnerCell: +46 708 804 520
During his 20 years as a consultant, Göran has led pricing projects in a variety of industries including airline, media, passenger rail, manufacturing, finance, and retail. His experience covers all aspects of pricing, from change management to implementing revenue systems and designing innovative pricing strategies. Göran’s specialty is Price Optimization.
Hugh Heinsohn, Senior Consultant
Hugh Heinsohn, Senior ConsultantCell: +1 XX XX XX XX
Hugh Heinsohn is an independent consultant with extensive experience in the software industry. His background includes five years as VP Marketing for data visualization vendor Panopticon Software, as well as six years as President of US Operations for Digital Vision, an Emmy Award-winning developer of image processing software used to make feature films, television programs and commercials.