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Per Högberg

Per Högberg, Founder & Senior Partner

“Creating effective pricing strategies can make all of the difference for a company. We help our clients succeed with their pricing — thereby increasing profits and market share.”

Tel: +46 733 94 84 10

Email: per.hogberg@pricegain.com



Per’s area of expertise is in conceptualizing creative approaches to pricing strategies. He works with senior level managers at many of our large clients to develop new ways of implementing effective pricing models. Per primarily focuses on identifying measurable returns for changes in a company’s pricing model.

Before starting PriceGain in 2003, Per worked for Nokia, where he reported to the company’s E-Business Steering Group chaired by Nokia’s CEO Jorma Ollila. Among many other accomplishments, Per led e-business development at Nokia, resulting in the highly successful Nokia Value Net, Nokia Global Supply Web and Nokia Online systems. Prior to joining Nokia in 2000, he spent ten years at Hewlett-Packard. He held a number of sales, marketing and management positions at HP, and in his most recent role, was responsible for all of HP’s e-business activity in Europe, the Middle East and Africa.

Per holds a Master of Science degree in Industrial Engineering and Management from the University of Linköping, Sweden. He completed his graduate thesis at Hewlett-Packard’s corporate headquarters in Palo Alto, California.



Göran Skugge

Göran Skugge, Senior Partner

“Unlocking the hidden profit potential for our clients is more important than ever. It’s what allows them to reinvest in their own companies so they remain competitive and succeed.”

Tel: +46 702 808 477

Email: goran.skugge@pricegain.com



During his 20 years as a consultant, Göran has led pricing projects in a variety of industries including airline, media, passenger rail, manufacturing, and retail. His experience covers all aspects of pricing, from change management to implementing revenue management systems and designing innovative pricing strategies. Göran’s specialty is Price Optimization.

Before joining PriceGain, Göran worked as Director of Solutions at Talus Solutions in Mountain View, California and London, England. I this role, Göran’s responsibilities included implementation of Revenue Management Systems for several international airlines. After Talus Solutions, Göran served as Vice President at Veritec Solutions where he was responsible for European projects. His customer focus and strong commitment ensured significant profit improvements for the European clients.

Göran attained a Master of Science degree in Electrical Engineering from the Royal Institute of Technology in Stockholm, Sweden. He then attended Stanford University for a second Master of Science, this time in Engineering Economic Systems. His Ph.D. in Electrical Engineering is also from Stockholm’s Royal Institute of Technology.


PriceGain has consultants and other resources available for pricing projects in Europe, UK and USA. Below you’ll find our representatives in Denmark, USA, Finland and the Baltic region.



Hugh Heinsohn

Hugh Heinsohn, Pricing Strategist

Tel: + 1 888 524 7144

Email: hugh.heinsohn@pricegain.com


Hugh Heinsohn is an independent consultant with extensive experience in the software industry. His background includes five years as VP Marketing for data visualization vendor Panopticon Software, as well as six years as President of US Operations for Digital Vision, an Emmy Award-winning developer of image processing software used to make feature films, television programs and commercials. He has also served as president of Xytech Systems Corporation, a developer of enterprise software used to manage the business operations for clients including Boeing, Ford, Time-Warner, Georgia-Pacific, JC Penney, and Sony. Hugh holds a Bachelor of Arts degree from Indiana University.