Per Högberg from PriceGain, shares his Pricing expertise by speaking at the Professional Pricing Society’s 20th Annual Spring Conference in Anaheim, CA, USA on April 2nd, 2009.
Setting Optimal Prices Across Sales>hannels
Per will talk about the challenges of managing prices across multiple channels. Some companies believe that all their channels should be priced alike to avoid cannibalization. Others set prices on a channel-by-channel basis but fail to ensure that the prices are optimized from an overall corporate profitability and/or market share perspective. In his speech, Per will discuss how channel prices should be set in order to reach the overall corporate business goals. Through channel price optimization, prices are set for each channel while recognizing the differences in end-customers’ willingness to pay and competition across channels.