Göran Skugge speaks at the Global Entrepreneurship Center, Florida International University on Wednesday October 29th.
During the lecture, Dr. Skugge will discuss how to optimize pricing results. His presentation entitled “Pricing Based on the True Willingness to Pay” has advice that is invaluable for companies of all sizes, especially in the current uncertain business climate.
Dr. Skugge has led pricing projects in a variety of industries including airline, media, passenger rail, manufacturing, finance, and retail. His experience covers all aspects of pricing, from change management to implementing revenue systems and designing innovative pricing strategies.